Why You Should Use a Good Real-Time Live Captioning Service When Making Live Social Media Videos for Your Business

Posted on: 9 April 2021

In today's social media age, you might have decided to make use of new and tech-savvy ways to promote your business and the products or services that it has to offer. Because of this, you might regularly make live social media videos, or you might be thinking about making one of these videos for the first time. You might have already worked out what you are going to say in your video, how you are going to advertise your video, and how you are going to shoot your video. What you might not have worked out, though, is whether or not you are going to hire a live captioning service to help with transcribing and providing a caption for your video while it's live. This is a key thing to do when making live social media videos for your business page for these reasons and more.

Ensure Your Videos Are Accessible for More People

You probably don't want anyone to feel as if they are left out when you share your online videos for your business. To ensure that those who have hearing impairments are able to watch and enjoy your videos, consider working with a live captioning service. Then, you can make sure that your videos are as accessible for as many people as possible.

Make Your Videos Convenient for People Who Have Their Volume Turned Down

Even those who don't have a hearing impairment might not always be able to enjoy the audio of your live social media videos. For example, those who are in the middle of a commute or who might be at work might have to have their volume muted or turned down while they are watching. If this happens and you don't have a caption on your live social media videos, then those individuals might lose interest in your video or might not be able to fully realize everything that you are saying. You can ensure that even those who have their volume turned down can really enjoy your live social media videos with the help of a real-time live captioning service.

Ensure People Can Understand What Is Being Said

You might cover a lot of material during your live video, and you might use industry terms or other words that listeners might not be able to easily understand. Adding a caption can make it easier to ensure that everyone understands what you are saying in your video.