Posted on: 6 March 2015
Many small businesses struggle to effectively advertise their services to prospective customers, and much of the difficulty stems from the simple fact the large advertising campaigns can be remarkably expensive affairs. Fortunately, businesses do not have to spend vast sums of money attracting the eyes of potential customers because signs and banners can be one of the most effective ways of drawing the attention of individuals walking or driving by your store. However, if you have never ordered a large outdoor banner before, there are a couple of factors that you need to consider when making this purchase.
Choose A Finished Banner
Some business owners make the critical mistake of simply choosing the cheapest banner that is available. Unfortunately, this can prove to be a major mistake when you are intending to use the banner outside. Indoor banners are usually less expensive than outdoor ones because they do not have a final finish applied to them.
Without this finish, the sign will quickly fade and tear under the intense conditions that it will face outside. To avoid the embarrassment of having a heavily weathered banner in front of your store, you should always opt for a finished banner. While these will be somewhat more expensive, they will last far longer, and this can help keep your replacement costs low.
Consider The Wind
In addition to protecting your banner from rain and sunlight, you will also need to ensure that the wind does not ruin it. Many banners are hung away from the building and closer to the road where it can attract more attention, but this can also expose it to intense winds. In addition to the wind generated by passing vehicles, there is also the threat of strong storm winds.
To help avoid the sign tearing when placed under this stress, you should consider have a series of holes added to the banner. These holes will allow air to pass through the sign, and this can dramatically reduce the stress on it when strong winds strike it.
Advertising your business's services does not have to cost a small fortunate because you can deploy a banner to attract passing customers. However, it is important to ensure that you do not overlook a couple of critical facts when choosing a sign. Choose a sign with a thick finish and add holes to reduce wind damage, so you can ensure that your new banner will last for as long as possible. Work with a sign and banner company like The Sign Factory to get the best sign for your business.Share