Posted on: 5 December 2014
It is no secret that the only way to get the word out to customers about your business is to use advertising. However, competition can be fierce, and just simple advertising tactics may get you nowhere. Making sure that the consumers notice you in a sea of advertising tactics can prove to be one of the most challenging aspects of your business. Here are three out-of-the-box advertising ideas that could actually help you stand a step above your competition and elbow your way into the spotlight.
Provide Sponsorship to a Local Sports Team
When local sports team representatives come to you and ask for your sponsorship, they know that you will often bite because this really is a two way street. They get the benefit of funding from you, but you will get valuable advertising exposure within your community as a company that cares about supporting community schools and recreation. If a sports team has not sought you out, take a day and go find one for yourself. Think about local little leagues, basketball teams, or even school organized sports. Sponsorship is not only a good way to advertise your product or service but will build a loyal customer-business relationship as well.
Take It to the Streets
Have you ever been in a location and spotted a dancing pizza slice or a energized guy in a wild outfit toting a sign to advertise a local business? You took notice of what was being advertised whether you needed the service or not because the sales tactic was eye-catching and out of the ordinary. Taking on a streetwise advertising tactic may seem a little over-the-top, but this is what it takes to get your business in the spotlight. This is especially fun in the food or restaurant industry and will help you get attention to your place of business during a special offer or event.
Send a Clear Message from Above
If you really want to go all out with your marketing campaign, aerial advertising, such as with High Exposure Inc Aerial Advertising, is one effective way to get out of the proverbial box of common advertising. When you hire an aerial advertising company, you will be able to help design a sign that can be used to portray your business message. Some favorite ideas are company logos or slogans. Overhead advertising allows for visibility for several miles within one vicinity. This is the perfect way to generate consumer interest during a sporting event, parade, or other community happening.
The fact is, the average consumer is inundated daily with a flood of advertising tactics. When you really need your marketing campaign to be effective, you have to think out of the box about your tactics. Just a few steps in the right direction could land you with an entirely new list of customers.Share